Press Clipping
01/23/2019
Article
Dubset Launches API That Enables Direct Distribution of Mixes to Music Streaming Services

Dubset claims to be enabling ‘a new golden age’ of legitimate distribution of unofficial remixes and DJ sets.

The company has released an API that allows remixers and DJs to clear and distribute their mixes to music streaming services directly from their preferred equipment or software.

All remixes and mixes submitted via the API run through Dubset’s proprietary MixBANK technology that identifies and clears all parts of the new work.

The latest announcement from the company follows a recent partnership with Soundcloud to enable faster rights clearances, attribution and monetization for both content creators and rights holders.

Dubset also says that several DJ hardware and software companies already have access to the new API.

Dubset CEO Stephen White (pictured main) said: “With past approaches, the mixes would go up, only to be taken right back down because the deals were not in place with rights holders.

“Dubset has all the licensing taken care of, so there is no heavy lifting for software and hardware providers.”

“DUBSET HAS ALL THE LICENSING TAKEN CARE OF, SO THERE IS NO HEAVY LIFTING FOR SOFTWARE AND HARDWARE PROVIDERS.”

STEPHEN WHITE, DUBSET

Added White: “In 2016, EMI put together report that estimated how many consumers listened to mixed and remixed content, and they came up with 750 million consumers worldwide.

“The majority of that consumption happened through unlicensed services with no revenue making its way back to the original artists and their labels and publishers.

“We’ve created a high-speed onramp to legitimacy for the content those 750 million consumers want to hear.

“By getting this content to legitimate platforms quickly, you can convert these consumers, and the best way to make all this happen is through our API.”

“REMIXERS AND DJS ALSO BENEFIT FROM GETTING A DEDICATED ARTIST PAGE ON THE MUSIC SERVICE, IF THEY DON’T ALREADY HAVE ONE, TO ALLOW THEIR FANS TO GET TO THE MUSIC THEY LOVE.”

VADIM BRENNER, DUBSET

Vadim Brenner, Dubset’s SVP Product added: “Once content clears, users are notified by the application of the content’s status, so they know what’s going on.

“As content is distributed, we can maintain that connection to the original software to provide other rich information that is important to the user.

“Remixers and DJs also benefit from getting a dedicated artist page on the music service, if they don’t already have one, to allow their fans to get to the music they love.”

Dubset has previously inked agreements with Tidal, Spotify and Apple Music to distribute remix material on their platforms.

In 2017 the company raised $4m in funding, and inked global deals to license the masters of Sony Music and independent labels (via Merlin) on major music services.